Per Götesson reimagines modern menswear in an inclusive and diverse way, that uses a creative approach to navigating masculinity. Exploration, Identity and Belonging are key narratives.

The brand stands for a non-aggressive masculinity, connecting with a new generation that desires unique products, challenging mass production with a contemporary vision. Incorporating traditional crafts techniques, whilst includ- ing emerging digital technologies, appreciating histo- ry whilst looking to the future.

The brand is rooted at the heart of London’s diverse creative community, operating at the forefront of the international menswear landscape.


“A soft and nuanced sensibility underscores Per Götesson’s approach to men’s fashion. Where the new generation of 3D pattern making and draping techniques can appear academic and unemotional, he imbues them with a sense of romance and reality.”