Per Gotesson, originally from Smaland, Sweden graduated from Beckmans College of Design, Stockholm in 2013. He went on to work as womenswear designer at Cheap Monday.
In 2014 he relocated to London to complete his MA in Menswear at the Royal College of Art.
During his final year he was chosen by Lulu Kennedy MBE to be given the opportunity to launch his brand under the umbrella of Fashioneast in 2016.
His work touches on notions of belonging and travel, navigating the image of what it means to be a man in an inclusive and forward looking way. He uses and references traditional crafts techniques and draping whilst embracing and including emerging digital technologies.
Establishing his signature as a visionary and innovative designer, through rethinking silhouette and masculinity he graduated from Fashion East after three successful seasons.
He subsequently presented his first stand-alone presentation on schedule at Machine A. The AW18 collection pioneered the presentation format, by linking it directly to the retail space.
In June 2018 Per Gotesson was awarded the prestigious New Gen catwalk bursary by the British Fashion Council.
Per was named “Swedish Fashion talent of the year” by the Swedish Fashion Council in 2018. Commercial projects include work with Nick Knight and Absolut Vodka.
His shows and collections have been extensively covered by high profile media, including Vogue Runway, Vogue UK, Dazed and ID.
Collaborations with designers and creatives, like jeweller Husam El Odeh, stylist Gary Armstrong, footwear designer Helen Kirkum and set designer Tony Hornecker have firmly rooted the brand at the heart of London’s fashion community.
Alongside building the brand, Per is involved in educating the next generation of talent in his work as lecturer at London College of Fashion, where he teaches on the MA womenswear and BA menswear courses.
Per Gotesson attracts the support of a dedicated and actively engaged following, amongst international key social media influencers with a broad reach.
These include Condenast editor Sarah Mower MBE, Vogue editor Anders Christian Madsen, Turner Prize Panellist and Journalist Charlie Porter, British Fashion Award Winner Charles Jeffrey and celebrity buyer Stavros Karelis.